4mativ Case Study
Objective
Support an early stage EdTech SaaS organization find operational footing and better define target customers and segmentation strategy.
Solutions
Centralize. Bring multiple spreadsheets and tools into one, searchable place using Confluence as a central ground for organization.
Take down silos. Help distribute institutional knowledge across teams through a shared knowledge base and improve collaboration with a ticketing system.
Understand outcomes. Create customer segments based on internal and external user research to create better customer experiences based on required and desired outcomes.
Benefits
Operational Efficiency
Time savings from decreasing the number of resources and bringing work into fewer spaces.
Improved Collaboration
Better visibility and processes to ask questions, share updates, and track work together.
Product Priorities
Clearer understanding of what customers are being served through the product and their priorities to help deliver value.